Position: UX/UI Designer – E-commerce & Digital Experience
Type of Contract: Independent Contractor
Schedule: Full-time, flexible with core U.S. business hours
Location: Remote 🌎 – U.S. preferred

About the Company

A fast-growing, mission-driven brand in the nutrition and wellness space is expanding its direct-to-consumer platform. Known for premium, regeneratively sourced products, the company prioritizes transparency, quality, and education. As the brand scales, it’s focused on delivering a seamless, engaging, and conversion-optimized digital experience.

Scope of the Role

We’re seeking a UX/UI Designer to lead the design and optimization of the digital customer journey. This role will ensure that the e-commerce platform reflects the brand’s premium identity while delivering an intuitive, high-performing shopping experience. You’ll collaborate with marketing, merchandising, and creative teams to improve site functionality, design user flows, and maintain consistency across all digital touchpoints.

Key Responsibilities

User Experience & Journey Design

Audit current site flows and identify friction points and drop-off areas
Create wireframes, prototypes, and mockups for new features and product pages
Design intuitive navigation, filtering, and personalized product recommendations

User Interface & Visual Design

Ensure visual consistency across desktop and mobile experiences
Develop UI elements (buttons, icons, layouts, grids) aligned with brand identity
Integrate storytelling modules, educational content, and testimonials

Testing & Optimization

Support A/B testing of layouts, visuals, and UX features
Monitor KPIs (bounce rate, time on page, add-to-cart, conversion) to guide iterations
Implement usability testing and gather customer feedback

Cross-Functional Collaboration

Work closely with developers to ensure smooth implementation
Align with marketing, lifecycle, and content teams to support campaigns
Coordinate with leadership to align design priorities with business goals

Requirements

3–5+ years of experience in UX/UI design, preferably in DTC, e-commerce, or lifestyle brands
Strong portfolio showcasing web and mobile design projects with performance outcomes
Proficiency in Figma, Sketch, Adobe XD, InVision, or similar tools
Solid understanding of user-centered design, conversion optimization, and responsive design
Experience collaborating with developers and working on platforms like Shopify
Analytical mindset with comfort using data to guide design decisions
Strong communication skills to present design rationale to creative and business stakeholders

Preferred Qualifications

Experience in food, nutrition, or wellness brands
Familiarity with CRO tools and testing methodologies
Ability to balance brand storytelling with performance goals
Comfort working in fast-paced, remote environments
Interest in shaping the future of a mission-driven digital experience

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