Meta Media Buyer – Oral Care / CPG

Location: Remote (must be available 09:00–18:00 PST)
Type: Full-Time, Independent Contractor

About the Role

We’re seeking a highly skilled Meta Media Buyer with deep expertise in the Oral Care category to help scale a fast-growing CPG brand. This role is ideal for someone who thrives on data, understands personal care consumer behavior, and has a proven track record managing high-budget Meta campaigns ($20K+ daily). Familiarity with Attentive for SMS marketing and seamless cross-channel integration is essential.

Key Responsibilities

Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products
Manage full-funnel strategies—prospecting, retargeting, and retention—with a focus on key performance metrics (ROAS, CAC, LTV)
Integrate and execute SMS retargeting campaigns via Attentive, including segmentation and performance alignment with paid social
Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers
Collaborate closely with creative and brand teams to align ad content with category trends and performance insights
Analyze campaign data and deliver actionable insights and performance reports for continuous optimization
Stay ahead of trends in Oral Care, CPG marketing, and performance advertising

Requirements

Qualifications & Experience

✅ Proven experience running Meta campaigns for an Oral Care brand (Required)
3–5+ years of hands-on experience buying Meta ads in CPG or personal care categories
Experience managing $20K+ daily ad budgets, while consistently optimizing for ROAS
Proficiency in Attentive for SMS strategy, segmentation, and execution
Strong analytical skills; proficient in Meta Ads Manager, GA4, Looker Studio, and Excel/Google Sheets
Deep understanding of consumer journey, subscription models, and retail tie-ins in the Oral Care space
Excellent communication and collaboration skills across marketing, creative, and analytics teams
A balance of data-driven mindset with creative intuition

Benefits

What We Offer

Opportunity to scale a high-growth Oral Care brand with a seasoned, high-performing marketing team
Remote-first environment with flexible collaboration (must be available 09:00–18:00 PST)
Competitive compensation based on experience
Growth-focused environment with ownership, autonomy, and impact

🦷 Join us in transforming the future of Oral Care through data-driven performance marketing.
Apply now to make an impact!

Newsletter