Job Title: Growth Marketing Specialist – YouTube & Google

Job Type: Full-time; Remote

Schedule: US Time zone

Industry: Cosmetics

About the Role

We are seeking a Growth Marketing Specialist – YouTube & Google to join our team. This person will own our performance strategy and execution across all Google channels — including YouTube, Search, Shopping, Display, and Performance Max.

You will manage campaigns end-to-end: audience strategy, creative testing, budget allocation, optimization, and measurement. You’ll develop hypotheses, test rapidly, and partner cross-functionally to ensure creative, landing pages, and offers are optimized for performance.

This is a hands-on role — ideal for someone who loves both the art and science of paid acquisition, thrives on data, and can scale proven wins while continuously experimenting.

What You'll Do

Own and optimize the full Google ecosystem — Search, Shopping, Performance Max, YouTube, and Display — with a focus on profitable customer acquisition and incremental revenue growth.
Develop and execute a clear testing roadmap — audience tests, creative experiments, copy, bidding strategies, placements, and landing page funnels.
Partner with creative, analytics, and e-commerce teams to inform ad concepts, creative briefs, and conversion-driving optimizations based on performance data.
Monitor and analyze daily and weekly performance in Google Ads, YouTube Analytics, GA4, and Northbeam; identify trends, inefficiencies, and opportunities.
Collaborate with CRO and landing page teams to ensure continuity from ad click through conversion, improving CVR and RPS metrics.
Manage budgets and forecasts — allocating spend across campaigns based on efficiency and scaling proven winners quickly.
Report on performance and communicate insights and next steps clearly to leadership and cross-functional partners.
Stay ahead of platform changes — test new formats (e.g., Demand Gen, PMax enhancements, YouTube Shopping) and find innovative ways to drive growth through the Google stack.

Requirements

3–5 years of experience managing performance campaigns across Google Ads (Search, Shopping, YouTube, Display, Performance Max).
Strong understanding of DTC e-commerce funnels and conversion metrics (CPA, ROAS, RPS, MER).
Deep expertise in audience segmentation, bidding, and creative optimization.
Comfort using data & analytics tools (GA4, Northbeam, Looker Studio, etc.) to derive insights and guide strategy.
Experience briefing creative teams and optimizing ad messaging for CTR and CVR performance.
Excellent project management & communication skills — able to align multiple teams and move fast.
Self-starter mindset — comfortable owning a channel, setting strategy, and executing independently.
TV media buying experience strongly preferred

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