Job Title: Community Copywriter (Social Comments & Engagement)

Location: Canada, Costa Rica, or LATAM

Industry: Apparel / Lifestyle

Schedule: 9 AM - 5 PM PST

Employment Type: Full-time or Contract; Remote

About the Role

We’re looking for a culturally fluent, quick-thinking Community Copywriter to represent our brand voice across TikTok, Instagram, and Facebook comments. This role lives at the intersection of copywriting, social media, and culture—replying to customers in real time with wit, personality, and brand-aligned tone.

You’ll be the frontline voice of a prominent U.S. apparel brand, shaping how millions of people experience us in the comments section every day.

What You’ll Do

Write clever, on-brand responses to customer comments and DMs across TikTok, Instagram, and Facebook
React in real time to trends, memes, and viral moments while staying true to brand guidelines
Turn questions, feedback, and even complaints into positive, human brand interactions
Collaborate with social, marketing, and customer experience teams to align messaging
Flag recurring customer insights, FAQs, and sentiment trends back to internal teams
Adapt tone and responses based on platform, audience, and moment

Why This Role Matters

The comment section is the new homepage. This role directly shapes brand perception, trust, and loyalty—one reply at a time. If you love language, culture, and making brands feel human, this role is for you.

Requirements

Exceptional written English with a strong feel for humor, timing, and internet culture
Deep understanding of Gen Z / Millennial social behavior and comment-section dynamics
Experience writing for consumer brands, especially apparel or lifestyle brands (strongly preferred)
Ability to balance cleverness with professionalism—knowing when to joke and when to de-escalate
Comfortable working in fast-paced, reactive social environments
Strong cultural awareness of North American consumers
Based in Canada, Costa Rica, or Latin America

Nice to Have

Experience managing or responding to high-volume social comments
Familiarity with TikTok-first brand voices
Background in copywriting, community management, or social media
Experience working with U.S.-based brands or agencies

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