Job Title: Senior Amazon Media Buyer

Type: Full-time; Remote

Schedule: US Time zone

Industry: Personal Care

Reports to: Founder

Focus: Amazon first, with expansion into other media channels.

Role Overview

We’re looking for a Senior Amazon Media Buyer who lives inside Amazon Ads and treats budget allocation like trading capital. This role owns execution, incrementality, and weekly optimization, while partnering closely with the Founder on strategy.

Amazon is our largest revenue driver. The goal of this role is not “set and forget,” but to continuously test, scale, and reallocate spend toward true incremental growth, especially during peak periods like V Day, Mother’s Day, Prime Day, BFCM, and Christmas.

Key Responsibilities

Own day-to-day Amazon Ads execution
Actively manage large daily budgets with discipline around ROAS, TACoS, and incrementality
Design and run incrementality tests (broad vs phrase vs exact, conquesting, budget reallocation)
Identify and scale keyword and structure arbitrage opportunities (e.g. broad mining, defensive vs offensive campaigns)
Optimize bids, budgets, placements, and negatives on a weekly and daily cadence
Build clean campaign structures with clear intent and reporting visibility
Partner with the Founder on weekly strategy reviews and testing roadmaps
Expand winning Amazon frameworks to Walmart, Target, Instacart over time
Coordinate with creative and product teams to align ads with pricing, promos, and inventory levels
Be fully engaged during peak periods (Prime Day, holidays, major promos)

What Success Looks Like

Clear visibility into where spend is truly incremental vs cannibalizing organic
Faster learning cycles and tighter feedback loops on spend efficiency
Improved contribution margin through smarter allocation, not just higher ROAS
Founder fully out of day-to-day Amazon PPC execution

Requirements

5+ years hands-on Amazon Ads experience managing meaningful spend
Deep understanding of Amazon auction dynamics and keyword intent
Strong analytical mindset with comfort testing hypotheses weekly
Highly organized with clean naming conventions and documentation
Comfortable working in fast-paced, high-spend environments
Experience in CPG or high-velocity Amazon brands strongly preferred

Nice to Have

Experience managing other media such as Walmart, Target, Instacart ads, and TV
Exposure to Meta or Google Ads (not required)
Agency background with strong operator mindset

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