Digital Marketing Manager

Location: Remote (U.S. preferred)
Type: Full-Time | Independent Contractor

Job Overview

We’re looking for a visionary Digital Marketing Manager to lead the strategy and execution of end-to-end digital experiences—from first click to repeat purchase. This high-impact role sits at the intersection of branding, performance marketing, and retention, ensuring every customer interaction is optimized for conversion, loyalty, and long-term value.

You’ll own and improve digital touchpoints across Shopify, email, and other key channels, while collaborating cross-functionally to shape full-funnel journeys that blend storytelling with performance. The ideal candidate is equal parts strategic and hands-on, with a sharp eye for UX, a deep command of lifecycle marketing, and a data-driven mindset.

Duties & Responsibilities

🧠 Develop and Execute Digital Strategy

Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals
Translate business objectives into high-impact strategies across acquisition, engagement, and retention

🛒 On-Site Branding & UX Leadership

Own the Shopify site experience from homepage to checkout, optimizing layout, messaging, and conversion elements
Align on-site experiences with email, social, and paid media to create cohesive, performance-driven journeys

🔄 Customer Funnel & Retention Ownership

Design, execute, and iterate customer journeys that maximize conversion and LTV
Develop and optimize segmentation, personalization, and automation strategies to drive repeat purchases
Serve as the retention expert—owning CRM, loyalty, and re-engagement strategies

📩 Email Marketing Strategy & Execution

Partner with CRM, design, and content teams to deliver high-performing email flows and campaigns
Ensure emails reflect brand voice, educate customers, and drive return visits to site

🤝 Cross-Functional Collaboration

Work with product, analytics, and creative teams to launch campaigns and enhance user journeys
Act as the strategic bridge between acquisition and retention teams

📊 Performance & Lifecycle Analysis

Monitor and analyze KPIs across traffic, conversion, retention, and email metrics
Deliver clear, actionable reports and recommendations to internal stakeholders

🔍 Trend & Innovation Scouting

Stay ahead of platform trends, algorithm changes, and digital tools
Pilot new technologies and strategies to drive incremental growth

🛡 Brand Stewardship

Maintain brand consistency across all digital touchpoints
Support the evolution of the brand’s digital identity as it expands into new channels and audiences

Requirements

Qualifications

5+ years of experience in digital marketing, eCommerce, or DTC brand management
Strong knowledge of Shopify, email marketing platforms (Klaviyo or similar), and performance channels
Proven track record in designing and optimizing full-funnel customer journeys
Deep understanding of retention marketing, CRM, and lifecycle optimization
Highly analytical with experience in user behavior analysis and A/B testing
Skilled in cross-functional project leadership and strategy communication
Creative thinker with relentless focus on optimization and experimentation
Experience in the wellness, supplement, or CPG space is preferred

Benefits

What You’ll Get

Ownership over digital strategy in a high-growth, mission-driven brand
Flexibility to work remotely with a collaborative, high-performing team
Opportunity to shape the future of the customer journey from the ground up
Competitive compensation and the autonomy to drive real results

Ready to drive growth and shape digital experiences that convert and retain?
Apply now to become our Digital Marketing Manager and lead the charge.

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