About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Accelerate the execution of the CF product roadmap by delivering deep customer data insights and ensuring seamless cross-functional coordination, enabling the team to ship high-impact features faster and more effectively.

What you will do

Deliver a Foundational Analysis of the User Activation by conducting a comprehensive deep-dive into the new user journey, identifying the top friction points with data-backed evidence and presenting actionable recommendations to senior product leadership.
Manage the execution process from pre-sprint planning to post-launch monitoring, ensuring all dependencies (Design, Legal, Marketing) are resolved and committed user stories are delivered.
Build and automate a weekly dashboard tracking core product metrics that becomes the single source of truth for the CF squad's performance reviews.
Create a Prioritized Backlog of Data-Driven Improvements by using customer data and market analysis, develop a backlog of vetted and impact-sized improvement ideas for one key area (e.g., recurring usage) to support future roadmap planning.

What we’re looking for

Proven experience owning the full product lifecycle and building product roadmaps
- 1-4 years of direct product management experience, owning the full product lifecycle (ideation, discovery, delivery, iteration) for a digital product in a high-growth tech environment. desirable Fintech or B2C experience is a major plus.
- Proven track record of shipping products that delivered measurable user or business outcomes (e.g., increased conversion, improved retention, revenue growth, or operational efficiency).
- Demonstrated ability to write clear requirements or specifications (e.g., user stories) and collaborate effectively with technical and non-technical stakeholders.
- Experience navigating complex stakeholder environments, balancing user needs against technical constraints, business goals, and legal/compliance requirements.
Proven ability to drive product strategy with data.
- Must be able to provide a clear example of a time they used data analysis (SQL required) to uncover a non-obvious user insight that led to a specific feature being built and a measurable business outcome.
- Verifiable experience using a combination of quantitative (e.g., SQL, analytics tools) and qualitative data (e.g., user interviews) to make a critical product decision, such as prioritizing a feature or pivoting a strategy.
- Possesses a strong ability to independently query, analyze, and synthesize complex datasets to find the "so what" that others miss. Translates raw data into clear, actionable recommendations.
Possesses outstanding Pragmatic Prioritization Skills
- Methodically evaluates opportunities based on potential impact, effort, and strategic alignment. Is skilled at providing the analytical support needed to make tough trade-off decisions.
- Helps the Senior PM make trade-off decisions by providing clear data on the potential impact vs. effort for each proposed feature, enabling a more objective roadmap discussion.
Have solid collaboration execution capabilities
- Acts as a reliable communication hub, ensuring seamless coordination between functions. Translates product requirements into clear, actionable guidance for Engineering and keeps all stakeholders informed of progress and blockers.
- Goes beyond simple stakeholder updates to craft compelling narratives that inspire teams, persuade executives, and align the entire organization around a customer problem and its solution.
- Your goal is not to have all the answers but to ask smart questions and learn from your technical counterparts. You build trust by being an engaged and respectful partner to engineers.
Ability to thrive in a dynamic and fast paced environment
- Thrives in a dynamic environment where priorities can shift. Possesses a strong learning mindset, actively seeks and incorporates feedback, and is driven to grow into a product leader.
- When given feedback on a user story that was unclear, they not only fix it but actively seek out examples and guidance from senior team members to improve their spec-writing skills for the future.
Possesses an outstanding commercial and business acumen
- You’re not expected to own a P&L, but you should be intensely curious about the business. You ask questions to understand the "so what" behind the data.
- While analyzing user behavior, You notice a pattern and ask, "I see users from this marketing channel are dropping off faster. Could this be impacting our Customer Acquisition Cost? You provide the data that informs the business case.

Why join us?

Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

Step 1: People Interview (30 min)
A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.
Step 2: Initial Interview (45 min)
A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.
Step 3: Deep Dive Interview (30 min)
You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!
Step 4: Case Study (3-5 Days)
You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.
Step 5: Co-Founder Interview
If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.

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