About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Drive the vision and execution of Addi's lending product experience, ensuring a seamless, intuitive, and trustworthy journey for every user while leading, growing, and mentoring a world-class design team to deliver measurable business outcomes from increasing transaction rates to improving customer satisfaction by blending data-driven insights with a deep sense of empathy and customer clarity.

What you will do

Increase feature adoption and retention for key deposit/savings features through iterative design optimization based on A/B testing and user analytics.
Achieve user success rate on the new bill payments flow, eliminating key friction points identified through usability testing and reducing support tickets related to this function.
Lead the discovery and design of one major new financial product or feature (e.g., a new investment option or expanded payment method) that successfully moves from research to a measurable MVP launch within the year.
Establishment of Design Best Practices: Define, document, and integrate user experience principles for security and transactional workflows, ensuring alignment with the design system and improving team-wide consistency.

What we’re looking for

Demonstrates strategic Design Ownership

Experience & Domain: Minimum 5+ years as a Product Designer, with significant experience in Fintech, Banking, or complex financial services (B2C or B2B2C).
Strategic Thinking, proven ability to translate ambiguous business goals and financial requirements into a clear, long-term design vision and actionable roadmap.
Demonstrated track record of leading the full design lifecycle, from initial research and concepting through final pixel polish, launch, and post-launch iteration based on performance data.
Acts as a self-starter who proactively identifies revenue/engagement opportunities or risks and drives solutions without extensive prompting.

Advanced UX/UI Craft & Systemic Thinking

Strong proficiency in high-fidelity prototyping, advanced interaction design, and using Figma for both high-fidelity mockups and systemic component management.
Deep understanding of holistic user flows across complex financial funnels (UX) and the ability to design interfaces for regulated, high-stakes transactions.
Proven ability to define, evolve, and implement components and principles within a Design System to ensure consistency and scalability across multiple product streams.
Expertise in designing and analyzing usability tests, interpreting data analytics, and translating quantitative/qualitative research insights into actionable, prioritized design decisions.

Posseses Stakeholder Influence & Cross-Functional Partnership

Acts as a strong user advocate, capable of clearly articulating design vision, user needs, and project risks to senior leadership, Engineering, and Product Management.
Proven ability to build trust and consensus across disciplines, guiding cross-functional teams toward the optimal user outcome while managing competing business/technical constraints.
Exceptional skill in soliciting, filtering, and synthesizing constructive feedback from diverse stakeholders into focused, iterative design improvements.

Why join us?

Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

Step 1: People Interview (30 min)
A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.
Step 2: Initial Interview (45 min)
A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.
Step 3: Deep Dive interview (45 min)
You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!
Step 4: Business Case (3-5 Days)
You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.
Step 5: Stakeholder Interview (30 min)
A conversation with your Product Director to discuss product strategy, technical trade-offs, and collaboration. Be ready to showcase how your design decisions and product delivery align with business and user needs.
Step 6: Co-Founder Interview (30 min)
If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.

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