About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Drive the end-to-end strategy and execution for Addi's mobile app shopping and purchase approval experiences, ensuring the app becomes the primary entry point for discovering merchants, approving purchases, and using credit to transform Latin America's financial ecosystem.

What you will do

Elevate Mobile App Engagement: Increase key metrics (e.g., weekly active users, feature adoption) by 20% in the first six months by launching a new Discovery 2.0 experience, including enhanced merchant search, geolocation, and personalized offers.
Boost Purchase Approvals: Reduce the average "time-to-yes" for returning users by 30% within the first three months by designing and launching a seamless in-app purchase approval flow.
Optimize Funnel Conversion: Increase the end-to-end conversion rate by 15% through strategic orchestration and consistent handoffs to the mobile app.
Establish Data-Driven Decision Making: Implement comprehensive funnel tracking and build performance dashboards for the mobile app, providing a baseline for key stakeholders to monitor product health and inform future iterations.
Launch Foundational Mobile App Features: Successfully drive at least two major 0→1 product initiatives from ideation to launch within the first year, demonstrating a strong ability to build from scratch and iterate based on user feedback.

What we’re looking for

Experience & Demonstrated Achievements
- 5-7+ years of experience in product management, with a minimum of 3 years focused on mobile applications in a high-growth tech or fintech environment.
- Proven track record of launching successful 0→1 mobile products from discovery to launch.
- Demonstrated experience using data analytics tools (e.g., Looker, Tableau, Amplitude) to define metrics and make product decisions.
- Experience with API integrations and working closely with engineering teams on technical product specifications.
Mobile Product Craft:
- Deep understanding of mobile-specific UX/UI patterns, platform best practices (iOS/Android), and performance optimization.
0→1 Product Building:
- Ability to thrive in ambiguous environments, taking an idea from concept to a shipped, high-impact product.
Cross-Functional Leadership
- Skilled at building consensus and driving alignment among diverse teams (e.g., Engineering, Design, Data, Lending, and Marketplace) towards shared product goals.
Data-Driven Execution
- Comfort with analyzing data, instrumentation, and A/B testing to inform product decisions and measure success.
Customer Empathy
- Deep understanding of user friction, motivations, and pain points in mobile-first experiences.

Why join us?

Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

Step 1: People Interview (30 min)
A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.
Step 2: Initial Interview (45 min)
A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.
Step 3: Case Study (3-5 Days)
You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.
Step 4: Deep Dive Interview (30 min)
You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!
Step 5: Co-Founder Interview
If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.

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