Head of Operations

Location: Remote LATAM or Miami
Hours: Full-time — High accountability, execution-driven schedule
Reports to: Founder & CEO

About the Company

Our client is a high-velocity, zero-excuse performance brand on track to scale past $100M. They operate in the supplements/CPG space with a deep commitment to elite execution, health optimization, and operational excellence.

This is not a traditional “startup environment.”

This is a high-performance machine being built for dominance — built by athletes, operators, and top performers who move with precision, intensity, and extreme ownership.

We are scaling aggressively and are now seeking the second-highest seat in the company — a Head of Operations who can turn complexity into predictable revenue, eliminate friction at every level, and ensure the company performs like a weapon, not a startup.

About the Role

The Head of Operations is the operational owner of the entire business. You will architect and lead all systems, teams, and execution rhythms that drive growth, scale, output, and margin.

Your mission:
Turn chaos into a predictable, unbreakable operating system that scales beyond $100M.

You own everything that touches money, execution, people, supply chain, and operational velocity.
This role requires an elite operator — someone who has already scaled a $20M+ ecommerce/CPG/supplement brand and knows exactly how to install structure, discipline, and high-performance culture at speed.

If you naturally take command, thrive under pressure, and operate with extreme accountability, this is the seat built for you.

Key Responsibilities

Operational Leadership & Execution

Build, refine, and enforce the Formulation Operating System (FOS):
- Daily SOD/EOD
- Weekly war rooms
- KPI dashboards
- Real-time accountability
Ensure the CEO never has to chase execution or follow-ups.
Identify friction across the company and eliminate it with urgency.

Supply Chain, Manufacturing & Fulfillment

Own end-to-end supply chain planning, production, forecasting, and coordination.
Oversee DTC fulfillment (Shopify), subscription health, inventory management, and LTV optimization.
Improve margins through strategic cost management and operational efficiency.

Amazon Operations

Lead Amazon Seller Central operations including listings, PPC, inventory, rankings, and velocity.
Build systems to ensure zero revenue is lost from operational errors.

Team Leadership & Organizational Build-Out

Scale the team from 8 → 25+ over the next 18 months.
Own hiring, firing, upgrading, onboarding, and performance management.
Create a culture of speed, precision, and extreme ownership.

Systems, SOPs & Operational Infrastructure

Build and maintain all SOPs, Notion systems, dashboards, and operational cadences.
Install tools and workflows that create real-time visibility and seamless execution.

Required Technical & Operational Qualifications

These are non-negotiable:

Past experience scaling operations for a $20M–$100M+ e-commerce/CPG/supplement brand
Mastery in building and leading remote teams of 15–40+
Proven ability to remove weak links and upgrade teams quickly
Strong command of:
- Supply chain & manufacturing
- Amazon Seller Central
- DTC (Shopify, subscriptions, fulfillment)
- KPI dashboards, operating systems, and SOP structure
A track record of turning operational chaos into predictable growth engines
Calm, decisive, zero-excuse leadership under pressure

Required Personal & Cultural Traits

We are hiring for identity and mindset, not just experience.

You must be:

A current or former athlete — training, discipline, and performance are non-negotiable
Someone who lives the health optimization lifestyle (not a hobby)
Fast, direct, accountable, and allergic to mediocrity
Comfortable pushing back on the CEO when necessary
Able to move with speed, precision, and controlled aggression
Obsessed with improvement, systems, and scale

This company does not tolerate “island time,” excuses, or reactive leadership.
We are looking for a wolf — someone who wants legacy and wealth, not a job.

First 90 Days — Required Outcomes

You must achieve the following:

Full team audit completed
- Every seat graded: Keep / Upgrade / Remove
- Weak links eliminated
- A-player pipeline active
Formulation Operating System fully operational
- Clear cadences
- Zero-excuse accountability
- Founder freed from operational follow-up
All friction identified and removed
- Supply chain
- Fulfillment
- Amazon
- Creative
- Team operations
The company should feel like a weapon, not a startup.

Success Metrics

You will be measured on:

Operational efficiency: 92%+
On-time delivery: 97%+
Founder time freed from ops: 85%+
Margin improvements attributable directly to your work
Zero revenue lost due to execution failures

This Is Not a Job — It’s a Legacy Seat

This is the #2 position in a brand built for domination.

If you’re built for this, you’ll know.

We are wolves.
Prove you belong.

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