Marketing & Advertising Manager
Job Title: Marketing & Advertising Manager (Hands on)
Location: Remote (Latam)
Working Hours: Full-Time, Monday to Friday, 8:00 AM to 5:00 PM EST
Compensation: $2,800 - $4,500 USD per month (Depending on experience and location)
About the company
Our client is a multi-faceted organization operating at the intersection of industrial manufacturing and high-performance distribution. Our company comprises two distinct business entities: a premier builder of industrial cooling systems specialized for automotive tier-one applications, and Pump & Controls, our dedicated distribution and sales arm. Together, we provide end-to-end solutions for mission-critical industrial environments. We pride ourselves on a "many hats" culture where innovation, reliability, and technical excellence drive our B2B success.
Position Summary
The Marketing & Advertising Manager will lead the development and execution of all marketing, branding, and digital initiatives for Fluid Cooling Systems and Velocity Pump & Controls. This role is responsible for driving lead generation, strengthening brand presence, supporting sales growth, and managing digital platforms—including website updates and eCommerce development.
This is a hands-on role requiring both strategic thinking and day-to-day execution, particularly in industrial and B2B markets.
Key Responsibilities
Marketing Strategy & Execution
Develop and execute annual marketing plans aligned with company growth goals
Identify target markets (industrial, HVAC, OEM, distribution) and tailor messaging accordingly
Support sales initiatives with campaigns that drive qualified leads and specifications
Track and report on campaign performance, ROI, and KPIs
Digital Marketing & Website Management
Manage and continuously update company websites for both FCS and VPC
Improve SEO performance and search rankings for key products and services
Optimize user experience, content, and conversion paths
Coordinate with internal teams to keep technical content accurate and up to date
eCommerce Development
Develop and manage eCommerce platforms for Velocity Pump & Controls product lines
Build and maintain online catalogs (pumps, parts, lubrication, etc.)
Integrate pricing, inventory, and customer experience tools
Identify opportunities to grow online sales channels and streamline purchasing
Content Creation & Branding
Create brochures, case studies, product literature, and technical sell sheets
Develop content highlighting company capabilities (pump systems, heat transfer, filtration, controls, etc.)
Maintain consistent branding across both companies
Support trade shows, presentations, and customer-facing materials
Social Media & Advertising
Manage LinkedIn and other relevant platforms with a focus on B2B engagement
Develop targeted advertising campaigns (Google Ads, LinkedIn Ads, etc.)
Promote projects, case studies, and company milestones
Build brand awareness in key industries (automotive, steel, data centers, HVAC)
Sales & Business Development Support
Work closely with sales teams to develop tools that help close business
Assist in proposal presentation materials and customer-facing content
Help position FCS and VPC as engineering-driven solution providers
Support OEM and distributor partnership growth initiatives
Analytics & Performance Tracking
Monitor website traffic, campaign performance, and lead generation metrics
Provide regular reports and recommendations for improvement
Use data to refine marketing strategies and increase effectiveness
Qualifications
Required
Bachelor’s degree in Marketing, Business, or related field
3–7+ years of experience in marketing, preferably in industrial, manufacturing, or B2B environments
Experience managing and updating websites (WordPress, Shopify, or similar platforms)
Strong understanding of digital marketing, SEO, and online advertising
Experience developing or managing eCommerce platforms
Excellent communication and organizational skills
Preferred
Experience in industrial equipment, pumps, HVAC, or engineered systems
Familiarity with CAD-based or technical product environments
Basic graphic design or video editing capabilities
Key Traits for Success
Self-starter who can operate independently and execute ideas
Comfortable working in a fast-paced, growing company
Able to translate technical concepts into clear marketing messages
Results-driven with a focus on measurable impact
Strong collaboration with sales, engineering, and leadership teams
What Success Looks Like in This Role
Increased qualified leads and stronger sales pipeline
Professional, up-to-date websites that clearly communicate capabilities
Launch of functional eCommerce platform for VPC
Improved brand recognition in target industries
High-quality marketing materials that support closing business