Social Media Manager
Title: Social Media & Community Manager
Type: Full-Time, Remote
Working Hours: Mondays - Fridays, 9:00am - 4:00pm PST plus 5 hours “on call” weekends/off hours via text or slack.
Location: LATAM (Remote)
Compensation: USD $ 1800 -2300 (based on experience)
About the Company:
For over 35 years, we've transacted more than $3.5 billion of real estate, acquiring over 14,648 multifamily units and taking dozens of properties full cycle — on average returning 100% of investor capital plus strong returns. Our focus is acquiring older apartment home communities and creating value by improving the properties, optimizing operations, and fostering human flourishing in each one. Above all, we've learned that success is measured not just by financial gain, but by the quality of the relationships we build along the way. Please read our values, and if you are aligned, we encourage you to apply.
Job Overview:
We're a US-based investment firm running two brands — an SEC-regulated real-estate investment fund and a family-focused coaching and publishing brand. The Social Media & Community Manager is the maker who owns the social presence and community across both: the daily content cadence, the calendar, organic growth, and the health of every community segment. You execute under the EVP's creative direction and turn it into reels, posts, and stories that ship on schedule and grow a real, engaged audience. You make sure the online community is engaged and supported for both brands. This is a content-and-community operator role — fast, native to the platforms, aware of event promotion and testimonials, and high-output.
Success is measured on reach and engagement: contribute the organic share of roughly 1,000+ new qualified connections per month across both brands — and keep each community growing and healthy. You must find ways to track investors' closes that can be partially attributed to having seen or interacted with social content.
Key Responsibilities
Own social content across both brands. Own earned-media social execution — all reels and posts — under the EVP's direction; develop stories, reels, and posts for the fund brand; build and run the social launch calendar for both brands.
Drive organic growth and community. Run organic distribution and follower growth for the coaching brand; own community management across list segments — legacy clients, advisor comms, comments and DMs — with a cadence that keeps each community healthy.
Keep the content engine running. Oversee video edits, scripts, quick productions, and approvals so content ships 3× per week, pulling the video pod when needed.
Own event social. Own what gets captured at events and how, and manage Whova, Linkedin, shout-outs, collaborations,reels, shorts, YouTube, Google reviews, Meta (Instagram and Facebook), Twitter and Tiktok.
Deliver short video by coordinating these scripts or topics with stakeholders or videographer, be on voice with clever, intelligent, older topics, no emojis.
Requirements
3+ years running social and community for a brand or creator, with a portfolio of content you made and an account you grew.
Native fluency in current formats and platforms — IG, FB, LinkedIn, YouTube/Shorts, TikTok — and a real feel for what's working this month, not last year.
Hands-on content creation: reels, stories, short-form video, posts — you make it, you don't just schedule it.
Community management: engagement, comment and DM response, segment health, and a consistent cadence.
AI-native creator: you use AI tools to ideate, script, edit, and repurpose at volume — this is core to the role, not a bonus.
On-voice writing for two distinct brands targeted at 40-70 year olds, and strong English.
Owner's mindset: high-output, resourceful, low-ego, never goes dark on the update cadence.
Self-sufficient operator: you know what to do unprompted and learn any tool cold.
Valid passport and able to travel to the US up to 4× per year for ~one week First week is Aug 31- Sep 3.
Reliable remote setup.
Preferred Qualifications
Grew a founder, creator, or personal brand — especially in finance, coaching, a movement, or thought-leadership — directly relevant to building the two brands’' presence–one a personal brand and one a corporate brand.
Short-form video editing chops (CapCut or similar) — bridges the gap to the video pod.
Experience with event/live social capture (Meta Reels or Stories, Whova, etc.).
Built AI-assisted content systems — repurposing, scheduling, ideation pipelines.
Community-platform experience (groups, memberships, advisor communities including Reddit, Telegram, What’s App, GroupMe).
A trend-curious, fast-iterating temperament — ships, learns, ships again.
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