Lifecycle Marketing Strategist
About Winona:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.
About the Role:
We are looking for a strategic and data-driven Lifecycle Marketing Strategist to own and evolve our end-to-end lifecycle marketing strategy. This role will focus on building scalable customer journeys that drive engagement, retention, customer satisfaction, and long-term business growth.
Seniority Level: Mid-Senior Level
Key Responsibilities:
Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
Define messaging framework and narrative strategy that guides channel copy
Design and optimize end-to-end customer journeys and key touchpoints
Build segmentation frameworks and personalization strategies using behavioral and predictive insights
Establish a testing roadmap and experimentation strategy to improve performance
Define KPIs, analyze trends, and translate data into actionable insights
Design lifecycle automation architecture to support scalability and efficiency
Partner with Product, Data, and Growth teams to align lifecycle efforts with business goals
Review and assess department tools to determine best fit
Own LCM competitor and industry research
Manage end-to-end ownership of the customer lifecycle strategy and overall journey design
Qualifications:
5+ years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement strategy
Proven experience building and managing end-to-end customer journeys across onboarding, engagement, retention, and winback
Hands-on experience managing multi-channel campaigns across email, SMS, push notifications, chatbots, and direct mail
Strong experience with segmentation, personalization, customer journey automation, A/B testing, and performance optimization
Strong analytical skills with the ability to interpret customer data, identify trends, and translate insights into actionable recommendations
Experience working with CRM and lifecycle marketing platforms such as Iterable, Intercom, MixPanel or similar tools
Strong project management and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment
Strong proactive communication skills with demonstrated ability to keep cross-functional stakeholders informed through timely, clear async updates
Must have a personal computer and reliable high-speed internet for daily remote operations
What’s in it for you?
As a full-time member of our team, you’ll enjoy:
Remote-first, work wherever you choose
Unlimited paid time off
Paid non-working holidays per country of residence
Pro-rated 13th-month bonus in select regions
Referral bonuses
Financial support for online courses
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team! 🌍
Equal Employment Opportunity
Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.