Analista de Canais Digitais Sênior (Vaga Mista)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Analista de Canais Digitais Sênior (Vaga Mista) based in Brazil.

This role sits at the intersection of digital product, customer experience, marketing, and data analytics.
You will help a multidisciplinary squad use data and customer behavior insights to improve the performance of a leading mobile application.
The position focuses on understanding digital journeys, communication campaigns, engagement, conversion, retention, and customer satisfaction.
You will analyze funnels and performance indicators to identify friction points, uncover opportunities, and challenge existing hypotheses.
Your insights will help shape experiments, validate improvements, and prioritize initiatives based on potential business and customer impact.
Working closely with Product, UX, Technology, and Marketing teams, you will contribute to an agile and highly collaborative environment.
This is a fully remote opportunity designed for professionals who want to influence digital experiences through data-driven decision-making.

Accountabilities:

• Connect business strategy with the daily work of a multidisciplinary squad across Product, UX, Technology, and Marketing, using data to guide decisions, challenge hypotheses, and improve application performance.
• Monitor digital customer journeys, campaigns, and in-app communication strategies, including push notifications, banners, and personalized journeys, identifying opportunities for optimization.
• Track and analyze key squad indicators such as engagement, conversion, retention, NPS/CSAT, and feature adoption.
• Analyze application navigation and conversion funnels to identify customer behavior patterns, friction points, and areas of abandonment.
• Design and validate hypotheses for experience improvements through A/B testing and qualitative and quantitative research.
• Use data-driven insights to support the definition and prioritization of the performance backlog based on potential business impact.
• Collaborate with stakeholders to translate analytical findings into actionable recommendations and improvements to the digital customer experience.

Requirements:

• Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related field.
• Professional experience in digital channels, digital products, or data, preferably within retail, commercial, or financial applications.
• Knowledge of digital business concepts, including monetization models, customer journeys, and the dynamics of financial or commercial applications.
• Experience developing digital communication strategies, including segmentation, personalization, and orchestration of push, in-app, and email communications.
• Strong understanding of funnel analysis, including acquisition, activation, retention, and conversion metrics, with the ability to identify bottlenecks.
• Knowledge of testing methodologies, including A/B test design, hypothesis formulation and validation, and interpretation of statistical significance.
• Experience analyzing and cross-referencing data to generate meaningful insights.
• Solid Excel skills.
• Basic knowledge of UX principles to support recommendations for improving customer experience.
• Experience working in agile environments, including squads, sprints, and backlog management.
• Postgraduate studies or an MBA in Data, Digital Marketing, or Business Intelligence are a plus.
• Knowledge of SQL is a plus.

Benefits:

• Fully remote work model.
• Health insurance.
• Dental insurance.
• Wellhub (Gympass).
• Transportation allowance.
• Meal and food allowance.
• Access to an internal learning platform and partnerships with educational institutions.
• Private pension plan.
• Life insurance.
• Day off.
• Extended maternity and paternity leave.
• Opportunity to work in a multidisciplinary and collaborative digital environment.
• Inclusive workplace with opportunities open to professionals from diverse backgrounds and communities.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1