Analista de Marketing (Campanhas EMM, Nurturing e CRM)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Analyst (Campaigns EMM, Nurturing and CRM) in Brazil.

This role is focused on designing, executing, and optimizing multichannel marketing journeys that directly impact lead generation, nurturing, and conversion performance. You will be responsible for building automated communication flows across email, WhatsApp, and SMS, ensuring that each touchpoint is aligned with the customer journey and business objectives. The position combines creativity, analytical thinking, and strong operational execution within CRM and marketing automation environments. You will work closely with sales teams to improve lead qualification and conversion from MQL to SQL, ensuring strong alignment between marketing and revenue goals. The role also involves continuous performance analysis, A/B testing, and data-driven optimization of campaigns and funnels. In addition, you will use modern tools and AI-driven capabilities to enhance productivity, insights, and campaign effectiveness. This is a highly cross-functional and data-informed role within a collaborative and learning-oriented environment.

Accountabilities:

• Plan, create, review, and execute multichannel marketing campaigns across email, WhatsApp, and SMS.
• Manage seasonal, promotional, and relationship-based campaigns ensuring consistent messaging and performance.
• Configure campaign tracking elements such as UTMs, links, and related assets.
• Monitor key performance indicators such as open rates, CTR, and CTOR, identifying optimization opportunities.
• Design and run A/B tests on subject lines, CTAs, and layouts to continuously improve performance.
• Structure, segment, and maintain clean lead and customer databases for effective targeting.
• Build and optimize automated nurturing, qualification, and re-engagement workflows aligned with the funnel.
• Collaborate with sales teams to improve lead progression from MQL to SQL.
• Support inbound marketing strategies focused on lead generation and conversion efficiency.

Requirements:

• Previous experience in Inbound Marketing, CRM, or marketing automation tools (e.g., RD Station, HubSpot, or similar).
• Strong understanding of marketing funnels, lead nurturing, and CRM-driven growth strategies.
• Experience using generative AI tools (ChatGPT, Gemini, Claude or similar) for content creation and workflow optimization.
• Knowledge of copywriting techniques and behavioral triggers applied to digital campaigns.
• Ability to analyze campaign data and extract actionable insights from sales funnels.
• Proficiency in Excel or Google Sheets for data manipulation and reporting.
• Basic knowledge of HTML/CSS for email template adjustments.
• Ability to interpret performance metrics and propose data-driven improvements.
• Strong written communication skills in Portuguese and reading proficiency in English.
• Strong adaptability to new tools, systems, and marketing technologies.

Benefits:

• Competitive salary (R$ 2.894,30)
• Flexible meal allowance (Swile card)
• Health insurance (Amil)
• Dental plan at no cost to employees
• Birthday day off after one year of employment
• Access to online therapy platform (Vittude)
• Wellness support via TotalPass
• Educational benefits and access to internal courses and programs
• Scholarships for undergraduate and postgraduate programs (after eligibility period)
• Additional benefits for dependents and family members (according to policy)
• Learning-oriented academic and professional environment

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1