Analista de Marketing Pleno (Conteudista Inbound)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Analista de Marketing Pleno (Conteudista Inbound) in Brazil.

This role is focused on driving inbound marketing strategies through high-impact content that supports the full customer journey, from awareness to conversion. You will be responsible for creating, optimizing, and distributing content across multiple formats, ensuring alignment with business goals such as demand generation, lead qualification, and brand positioning. Working in a data-driven environment, you will transform insights into actionable content strategies that improve performance across channels. The position requires close collaboration with marketing, product, sales, and external partners to ensure message consistency and campaign effectiveness. You will also play a key role in monitoring content performance, identifying optimization opportunities, and strengthening inbound strategies. This is an opportunity for a content-driven marketer who thrives in a fast-paced, analytical, and collaborative environment.

Accountabilities:

• Plan and execute inbound content strategies aligned with demand generation, brand awareness, and conversion objectives.
• Produce and optimize multi-format content (articles, landing pages, e-books, case studies, emails, scripts, and social posts) focused on SEO, conversion, and customer journey stages.
• Use data and performance insights (traffic, engagement, conversion, MQLs) to guide editorial decisions and content improvements.
• Monitor content performance metrics and continuously identify optimization opportunities across the funnel.
• Support internal stakeholders (marketing, product, sales) with consistent messaging and content best practices.
• Identify and close content gaps throughout the funnel to improve conversion and engagement rates.
• Contribute to inbound strategy evolution, integrating content with campaigns, paid media, events, and sales initiatives.
• Coordinate with freelancers and vendors to ensure content quality, deadlines, and brand alignment.

Requirements:

• Proven experience in inbound content strategy, including funnel-based content planning (top, middle, and bottom of funnel).
• Strong knowledge of SEO (on-page optimization and keyword research) and conversion-focused copywriting.
• Experience creating landing pages, lead nurturing flows, and content for marketing automation tools.
• Familiarity with platforms such as HubSpot, RD Station, or similar tools.
• Experience analyzing marketing metrics using tools such as Google Analytics.
• Understanding of customer journey mapping, conversion rate optimization (CRO), and UX writing principles.
• Ability to work with content distribution channels such as email, social media, and paid media.
• Strong analytical thinking, organization, prioritization, and communication skills.
• Proactive mindset with ability to collaborate across multiple teams.
• Nice to have: experience in B2B, SaaS, tech, retail, or industrial sectors.
• Nice to have: knowledge of advanced SEO strategies (topic clusters, EEAT), generative AI tools, and executive storytelling.

Benefits:

• Remote or hybrid work model available across Brazil.
• Flexible working hours to support work-life balance.
• Comprehensive health, dental, and life insurance (including dependents).
• Meal and food allowance via flexible benefits card.
• Wellness support through platforms like Wellhub and TotalPass.
• Home office or transportation assistance depending on location.
• Childcare support, extended parental leave, and family assistance programs.
• Annual birthday day off for personal rest and celebration.
• Education and learning support through training platforms and subsidies.
• Performance bonuses, referral programs, and additional corporate benefits.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1