Analista de Mídias Pagas (App) Pleno | Sênior

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Analista de Mídias Pagas (App) Pleno | Sênior in Brazil.

You will join a performance-driven acquisition team focused on accelerating the growth of a rapidly expanding mobile application ecosystem. In this role, you will lead strategic paid media initiatives across multiple digital channels, driving scalable user acquisition and optimizing campaign performance throughout the conversion funnel. The position combines analytical thinking, experimentation, and cross-functional collaboration to generate measurable business impact. You will work closely with teams across Product, Data, CRO, Technology, and Commercial areas to identify opportunities, test new approaches, and improve user acquisition strategies continuously. The environment values innovation, autonomy, and data-driven decision-making while encouraging ownership and proactive problem-solving. This is an excellent opportunity for professionals passionate about app growth, performance marketing, and mobile ecosystems.

Accountabilities:

• Plan, execute, and optimize paid acquisition strategies focused on sustainable and scalable app growth.
• Manage campaigns across multiple media channels including Google Ads, Meta, TikTok, Native Ads, and programmatic platforms.
• Monitor and analyze key performance indicators throughout the acquisition funnel to support strategic decision-making.
• Generate insights from campaign and behavioral data to identify optimization opportunities and improve results.
• Test new channels, creatives, audiences, and growth hypotheses to maximize acquisition performance.
• Collaborate with Product, Data, CRO, Technology, and Commercial teams to evolve acquisition strategies and user experience.
• Stay updated on digital marketing, mobile growth, and app acquisition trends and best practices.
• Support and mentor junior team members, contributing to knowledge sharing and team development.

Requirements:

• Bachelor’s degree completed in Marketing, Business, Communication, Data, or related fields.
• Proven experience managing and optimizing app acquisition campaigns across platforms such as Google Ads, Meta, TikTok, and Native Ads.
• Experience with mobile measurement platforms (MMPs) and campaign attribution tools.
• Strong understanding of Android and iOS mobile ecosystems and app acquisition dynamics.
• Experience with analytics tools such as Google Analytics or similar platforms.
• Solid knowledge of conversion funnel analysis and optimization strategies.
• Strong analytical mindset with the ability to make data-driven decisions.
• Excellent communication and collaboration skills in cross-functional environments.
• Advanced proficiency in Excel or Google Sheets.
• Differential: experience with Adjust, BI tools (Looker, Tableau, Power BI), or basic SQL knowledge.

Benefits:

• Comprehensive health and dental insurance with no employee co-participation fees.
• Meal allowance provided through a flexible benefits card.
• Profit sharing program (PLR).
• Emotional and mental health support platform access.
• Wellbeing and fitness benefits through Wellhub (formerly Gympass).
• Monthly home office allowance.
• Flexible working hours.
• Birthday day off.
• Childcare assistance.
• Educational support for postgraduate programs, MBAs, language courses, and professional development.
• Dedicated budget for courses and certifications.
• Cashback benefits and exclusive employee perks.
• Life insurance coverage.
• Employee referral bonus program.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1