CRM Senior Analyst

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a CRM Senior Analyst in Brazil.

This role sits at the core of a fast-scaling, data-driven CRM strategy focused on transforming how users engage across the entire lifecycle. You will be responsible for designing and executing end-to-end customer journeys that drive acquisition, activation, retention, and revenue expansion. Operating in a high-impact, AI-first environment, you will translate behavioral data into personalized, multichannel communication strategies. The position requires a strong balance between strategic thinking and hands-on execution within complex CRM ecosystems. You will act as the central reference for CRM initiatives, collaborating closely with Product, Marketing, and Commercial teams. This is a key opportunity to shape lifecycle marketing in a high-growth, tech-driven organization operating at massive data scale.

Accountabilities:

• Design and manage end-to-end customer lifecycle strategies, including acquisition, activation, onboarding, engagement, retention, and monetization across the full user base.
• Build and optimize CRM journeys focused on converting anonymous traffic into identified users, increasing engagement frequency, and improving conversion rates.
• Develop reactivation strategies for dormant users and incomplete registrations through targeted communication cadences.
• Execute upsell and cross-sell campaigns aimed at increasing customer lifetime value (LTV) and recurring revenue.
• Orchestrate multichannel CRM journeys across email, WhatsApp, SMS, and push notifications, ensuring a unified customer communication strategy.
• Act as an internal CRM consultant for cross-functional teams, promoting best practices in lifecycle marketing and data-driven decision-making.
• Build and maintain dashboards and reporting frameworks to track funnel performance, CRM impact, and revenue contribution.
• Maintain CRM documentation, including event taxonomy, segmentation logic, and campaign architecture to ensure scalability and consistency.

Requirements:

• Proven experience in CRM roles, preferably in high-growth companies, scale-ups, or subscription-based businesses.
• Strong hands-on experience with CRM and marketing automation tools such as Braze, Insider, Salesforce Marketing Cloud, Customer.io, or similar platforms.
• Advanced analytical skills, with strong proficiency in Excel/Google Sheets; SQL or BI tools such as Looker or Tableau are strong advantages.
• Experience working with lifecycle metrics such as retention, reactivation, engagement, and customer lifetime value optimization.
• Ability to design and optimize end-to-end customer journeys independently, identifying bottlenecks and implementing solutions.
• Strong execution mindset with the ability to operate both strategically and hands-on in campaign setup, segmentation, and delivery.
• Experience leveraging AI tools for behavioral analysis, segmentation, personalization, and CRM performance optimization is highly valued.
• Nice to have: experience in LegalTech environments, CRM migration or restructuring projects, and basic knowledge of HTML/CSS or API integrations.

Benefits:

• Flexible working arrangements with remote-first structure.
• Autonomy and ownership in a high-impact CRM function.
• Opportunity to work in a large-scale, data-rich environment with massive user reach.
• Exposure to advanced AI-driven CRM and lifecycle marketing practices.
• Collaborative, cross-functional environment with strong focus on product and data.
• Professional growth in a fast-evolving, innovation-driven organization.
• Inclusive and diverse workplace with accessibility and equal opportunity focus.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1