Especialista de CRM

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Especialista de CRM based in Brazil.

This role is focused on building and optimizing end-to-end customer relationship strategies through data-driven CRM journeys that enhance engagement, retention, and conversion. You will play a key role in designing intelligent communication flows across multiple channels, ensuring customers and leads receive relevant, timely, and personalized interactions.
The environment is highly collaborative, remote-first, and strongly oriented toward data, experimentation, and continuous optimization.
You will be responsible for managing CRM automation strategies, leveraging behavioral data to improve lifecycle communications across enterprise audiences.
The role involves close collaboration with Marketing, Sales, and Customer Success teams to align messaging and growth strategies.
You will also work extensively with analytics tools to transform data into actionable insights that guide decision-making.
This is a high-impact opportunity for someone passionate about CRM, automation, and scalable customer engagement strategies.

Accountabilities:

• Design, implement, and optimize CRM communication journeys and automation flows focused on acquisition, retention, and customer engagement.
• Manage email marketing calendars and ensure consistent execution of lifecycle and relationship campaigns.
• Develop and execute A/B testing strategies to improve open rates, click-throughs, and conversions.
• Implement and optimize multichannel CRM strategies including email, push notifications, WhatsApp, in-app messaging, and chatbot communications.
• Analyze performance metrics and generate insights using HubSpot to continuously improve CRM effectiveness.
• Segment customer and lead databases strategically to improve targeting and personalization.
• Collaborate with Marketing, Sales, and Customer Success teams to align CRM strategies with business goals.
• Ensure brand consistency and tone of voice across all customer communication touchpoints.

Requirements:

• Strong experience with HubSpot (CRM, marketing automation, and reporting tools).
• Proven experience designing CRM journeys, lead nurturing flows, and lifecycle communication strategies.
• Advanced knowledge of email marketing, A/B testing, and campaign optimization techniques.
• Experience working with multichannel CRM tools such as WhatsApp, push notifications, bots, and in-app messaging.
• Strong analytical skills with the ability to interpret engagement, conversion, and retention metrics.
• Excellent written communication skills for creating strategic and customer-facing content.
• Strong organizational and planning skills to manage complex CRM calendars and campaigns.
• Experience in building dashboards and reports to support data-driven decision-making.
• Nice to have: experience in B2B SaaS environments, enterprise CRM strategies, SQL, or integrations between HubSpot and BI/sales tools.

Benefits:

• 100% remote role with flexible work arrangements
• Collaborative, trust-based culture focused on autonomy and results
• Strong learning environment with continuous feedback and 1:1 support
• Comprehensive benefits package including meal allowance, health plan, home office support, education and culture benefits
• Wellness perks such as gym membership partnerships, therapy discounts, and wellness programs
• Day off on your birthday
• Strong career growth and professional development opportunities
• Exposure to a data-driven CRM environment with high autonomy and impact

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1