Especialista em Growth (CRO & Experimentação)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Especialista em Growth (CRO & Experimentação) in Brazil.

This role sits at the intersection of data, user experience, and conversion optimization, playing a key part in shaping how users interact with a high-traffic digital platform. You will be responsible for improving website performance, optimizing conversion journeys, and running structured experimentation programs that directly impact lead generation and business growth. Working in a highly collaborative environment, you will partner with marketing, product, design, and technology teams to identify friction points and unlock opportunities through data-driven insights. Your work will combine analytical depth with user behavior understanding, turning hypotheses into measurable experiments. This is a strategic position for someone passionate about continuous optimization, testing culture, and delivering tangible business impact through CRO practices.

Accountabilities

In this role, you will lead the optimization and experimentation strategy across digital properties, ensuring the website and conversion funnels perform at their highest potential. Your responsibilities will include:

• Structuring and optimizing the institutional website, product pages, and conversion flows to maximize performance and user experience
• Identifying and eliminating friction points across user journeys, landing pages, forms, and acquisition funnels
• Designing, executing, and analyzing A/B and multivariate tests focused on conversion rate and lead quality improvement
• Developing hypotheses based on quantitative data (analytics, funnels, events) and qualitative insights (heatmaps, session recordings, usability tests)
• Managing tracking infrastructure using tools such as Google Tag Manager to ensure accurate measurement of user interactions
• Monitoring key performance metrics such as conversion rate, bounce rate, engagement, and acquisition cost
• Building and maintaining a continuous experimentation pipeline, prioritizing initiatives based on impact and effort
• Collaborating with cross-functional teams to implement improvements and ensure alignment with business objectives
• Producing insights, reports, and recommendations to support data-driven decision-making across the organization

Requirements

This position requires a strong analytical mindset combined with hands-on experience in CRO, experimentation, and digital performance optimization. The ideal candidate is data-driven, curious about user behavior, and comfortable working in cross-functional environments. Key qualifications include:

• Degree in Marketing, Communication, Advertising, or related fields
• Proven experience with CRO strategies, A/B testing, and experimentation frameworks
• Strong proficiency with analytics and tracking tools such as Google Analytics 4, Google Tag Manager, Hotjar, VWO, or similar platforms
• Experience analyzing digital funnels, user behavior, and conversion metrics
• Familiarity with website and landing page tools such as Webflow and HubSpot
• Understanding of technical performance concepts (Core Web Vitals, SEO basics, page speed optimization)
• Strong analytical thinking with ability to translate data into actionable insights
• Good communication skills and ability to collaborate with technical and creative teams
• Nice to have: basic knowledge of HTML/CSS, UX writing, SaaS environments, and data visualization tools (Looker, Power BI, Tableau)

Benefits

• 100% remote work model within Brazil
• Competitive benefits package including meal/food allowance
• Health and dental assistance
• Home office support and flexibility
• Childcare assistance (creche support)
• Wellness benefits including Gympass
• Mental health and therapy discounts
• Education and language learning support
• Day off on your birthday
• Collaborative, feedback-driven culture with autonomy and ownership
• Strong focus on experimentation, learning, and professional growth

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1