Media Buyer for a Marketing Company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Media Buyer for a Marketing Company based in Brazil.
This role is focused on planning, executing, and scaling performance-driven advertising campaigns for local, service-based businesses across multiple markets. You will be responsible for driving qualified leads, bookings, and in-person visits through paid media channels where conversions often happen offline or through multi-touch journeys. The position requires a strong strategic mindset to build and optimize full-funnel acquisition systems tailored to real-world customer behavior. You will work across multiple ad platforms and continuously test audiences, creatives, and offers to improve campaign performance. The environment is fast-paced, data-driven, and highly experimental, requiring both analytical thinking and creative problem-solving. You will collaborate closely with internal stakeholders to align messaging, positioning, and growth strategies. This is a high-impact role where your decisions directly influence revenue and business growth across multiple service brands.
Accountabilities:
- Plan, launch, and optimize paid media campaigns across Meta Ads, Google Ads, and TikTok/Spark Ads.
- Develop tailored acquisition strategies for local service-based businesses, focusing on lead generation, bookings, and in-store conversions.
- Build and manage tracking systems for offline and hybrid customer journeys, including CRM and attribution setups.
- Define, monitor, and optimize performance KPIs such as CPL, CAC, booking rates, and customer lifetime value proxies.
- Conduct audience research, geo-targeting, and local market segmentation to improve campaign precision.
- Continuously test and iterate on creatives, landing pages, and offers to maximize conversion performance.
- Collaborate with internal teams to refine messaging, positioning, and campaign strategy.
- Participate in regular sync meetings and maintain structured async communication with stakeholders.
- Proven experience as a media buyer or performance marketer for local service-based businesses (e.g., med spas, dental clinics, chiropractors, appointment-based services).
- Strong hands-on experience with Meta Ads and Google Ads platforms.
- Demonstrated ability to scale paid advertising campaigns profitably.
- Experience working with CRM systems and email marketing tools.
- Strong understanding of local lead generation funnels and offline conversion journeys.
- Experience implementing tracking solutions for low-visibility environments (call tracking, CRM integration, offline conversions).
- Strategic mindset with the ability to build acquisition frameworks from scratch.
- Ability to define success metrics in ambiguous or evolving environments.
- Strong analytical, testing, and optimization skills.
- Fully remote position with US-based company collaboration
- Competitive salary package
- Opportunity to manage multi-brand, high-impact advertising accounts
- Exposure to advanced performance marketing strategies and experimentation frameworks
- Flexible, results-oriented working environment
Requirements:
Benefits:
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1