Paid Analytics Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Analytics Manager in Mexico.

This role sits at the core of a fast-growing fintech’s marketing organization, responsible for transforming complex marketing data into clear, actionable growth insights. You will own end-to-end marketing measurement, from attribution modeling and tracking infrastructure to advanced analytics and strategic decision support. The position requires a highly autonomous, hands-on analytics expert who can connect campaign performance to real business outcomes beyond surface-level attribution. You will design scalable frameworks that capture both direct and indirect marketing impact, including second-order effects and incrementality measurement. Working closely with marketing, data, and finance teams, you will influence budget allocation and optimize channel performance across multiple acquisition funnels. This is a high-impact role in a data-driven, innovation-focused environment where analytical rigor directly shapes growth strategy.

Accountabilities

Lead the full spectrum of marketing analytics and attribution to enable data-driven growth decisions:

• Design, implement, and evolve multi-channel attribution models that reflect the full customer journey and business impact
• Develop incrementality and causal measurement frameworks (e.g., holdouts, synthetic controls) to evaluate true marketing effectiveness
• Define and incorporate second-order effects of marketing activities into performance and budget decision frameworks
• Own marketing tracking infrastructure, including tagging, pixel implementation, event tracking, and server-to-server integrations
• Manage and optimize the marketing analytics stack (e.g., GA4, Amplitude, Databricks, or similar tools)
• Ensure data accuracy by auditing pipelines, resolving discrepancies, and improving tracking reliability end-to-end
• Build dashboards and analytical models to support campaign performance monitoring, ROI analysis, and strategic planning
• Partner with growth and lifecycle teams to translate insights into actionable campaign and channel optimizations

Requirements

Experienced marketing analytics professional with strong technical and strategic capabilities in growth environments:

• 5+ years of experience in marketing analytics, growth analytics, or a related data-driven role
• Strong expertise in attribution methodologies, including multi-touch, data-driven, and incrementality-based approaches
• Hands-on experience with tracking implementation, including GTM, pixel setup, event tracking, and server-to-server integrations
• Advanced SQL skills and proficiency with BI/analytics tools such as Databricks, Tableau, GA4, Amplitude, or equivalent
• Deep understanding of digital marketing channels (paid social, SEM, programmatic, affiliate, CRM) and their measurement challenges
• Experience designing and running A/B tests and applying statistical analysis to marketing performance
• Strong analytical mindset with the ability to independently extract, structure, and interpret data
• Ability to reason about indirect and second-order marketing effects and integrate them into strategic decisions
• Excellent communication skills, with the ability to translate complex analysis into clear business recommendations
• Highly proactive, detail-oriented, and comfortable operating autonomously in fast-paced environments

Benefits

• Competitive compensation aligned with experience and market standards
• Fully remote work setup based in Mexico
• Opportunity to own end-to-end marketing measurement strategy in a high-growth fintech environment
• High-impact role influencing budget allocation and strategic growth decisions
• Exposure to advanced analytics, attribution modeling, and modern marketing measurement technologies
• Collaborative, data-driven culture with strong cross-functional partnerships
• Inclusive and diverse workplace committed to equity and belonging
• Opportunity to work with cutting-edge growth marketing and analytics infrastructure

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1