Paid Media Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Specialist based in Mexico.

This is a performance-driven digital marketing role focused on designing, executing, and optimizing high-impact paid media campaigns across major advertising platforms. You will manage end-to-end campaign execution across Google Ads and Meta environments, ensuring strong ROI through continuous testing, optimization, and data analysis. The role sits at the intersection of strategy and execution, working closely with internal marketing teams to align campaigns with business objectives and growth targets. You will be responsible for translating performance data into actionable insights that directly improve acquisition and conversion outcomes. In addition to hands-on campaign management, you will contribute to reporting, tracking setup, and creative support for ad performance. For senior profiles, the role also includes mentoring responsibilities to elevate team capability and consistency. This is a fast-paced environment where analytical thinking, ownership, and performance mindset are key to success.

Accountabilities:

• Design, launch, and optimize paid media campaigns across Google Ads (Search, Display, YouTube, Local) and Meta platforms (Facebook and Instagram) to drive measurable performance outcomes and ROI.
• Collaborate closely with marketing strategists, project managers, and cross-functional teams to ensure campaign alignment with broader business goals and client objectives.
• Manage budgets, monitor spend pacing, and continuously optimize campaigns to improve efficiency, conversions, and cost performance.
• Analyze campaign performance data, build reports, and deliver actionable insights to improve strategy and decision-making.
• Support ad creative development and copywriting, using tools such as Canva for display and social ad assets.
• Implement and maintain tracking systems, including Google Tag Manager, conversion tracking, and collaboration on landing page performance optimization.
• (Senior level) Mentor and guide junior paid media specialists, supporting skill development and ensuring execution quality across the team.

Requirements:

• 5+ years of experience in paid media or performance marketing, with a strong track record of managing and optimizing multi-platform campaigns.
• Hands-on expertise with Google Ads, Meta Ads Manager, and digital analytics/reporting tools.
• Strong analytical skills with the ability to interpret data and translate it into clear, performance-driven actions.
• Experience working with marketing and project management tools such as ClickUp, Slack, or similar platforms.
• Strong communication and collaboration skills, with the ability to work effectively in cross-functional internal teams.
• Basic English proficiency required (no direct client-facing communication involved).
• Proven portfolio showcasing campaign results, performance metrics, and practical execution examples (reports, dashboards, or walkthroughs).
• (Senior advantage) Experience mentoring or leading paid media professionals in a performance-focused environment.
• Nice to have: familiarity with HubSpot, CallRail, and multi-touch attribution frameworks.

Benefits:

• Competitive salary of $3,000 USD per month
• Fully remote work environment
• Monday to Friday schedule aligned with EST business hours
• Opportunity to work on high-impact, performance-driven marketing campaigns for international clients
• Exposure to advanced paid media strategies across multiple digital channels
• Collaborative, fast-paced, and growth-oriented work culture
• Senior leadership opportunities for experienced candidates

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1