Planner de Social & Conteúdo

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Planner de Social & Conteúdo based in Brazil.

This is a strategic and hands-on opportunity for a professional who understands social media, content, audiences, and digital culture.
The role involves translating strategy, context, trends, and performance data into relevant content plans and actionable recommendations.
You will manage editorial calendars and identify opportunities based on audience behavior, market movements, cultural trends, and platform dynamics.
The position offers exposure to diverse audiences and communication challenges across B2C, B2B, and B2B2C environments.
You will contribute to activations, event coverage, influencer initiatives, and channel-specific strategies, including LinkedIn.
The role combines creativity and analytical thinking, using social metrics and performance insights to continuously improve content.
Working closely with content, creative, account management, and other teams, you will help shape communication strategies that generate meaningful and measurable results.

Accountabilities:

• Content Planning: Build and continuously update social media content plans, editorial calendars, and content agendas based on brand strategy, context, seasonality, audience needs, and emerging opportunities.
• Opportunity Identification: Monitor audience behavior, market developments, cultural trends, and platform movements to identify timely topics and opportunities that can strengthen brand relevance.
• Multi-Audience Planning: Develop content strategies for different audiences and communication contexts, including B2C, B2B, and B2B2C, adapting approaches for both consumer-facing and more technical or specialized brands.
• Activations and Events: Support the planning of activations, event coverage, influencer initiatives, and other social-first opportunities that can increase engagement and brand visibility.
• Channel Strategy: Develop tailored recommendations for LinkedIn and other social platforms, considering the specific characteristics, audiences, formats, and communication objectives of each channel.
• Performance Analysis: Monitor social media metrics and analytics tools, contributing to performance reports and evaluating content results to identify relevant patterns and insights.
• Strategic Recommendations: Translate performance data into actionable recommendations, suggesting adjustments to content topics, formats, language, and broader social strategies based on results.
• Cross-Functional Collaboration: Work closely with content, creative, account management, and other teams involved in projects to ensure strategic recommendations are effectively translated into execution.

Requirements

• Social Media Planning Experience: Previous experience in social media and content planning, with the ability to develop strong content agendas, editorial calendars, and channel recommendations.
• Writing and Communication: Excellent writing skills and the ability to organize strategic recommendations clearly, concisely, and effectively.
• Digital Repertoire: Strong understanding of social formats, platforms, and digital behavior, particularly Instagram, TikTok, and LinkedIn.
• Audience Adaptability: Ability to work with different audiences, communication styles, and tones, transitioning effectively between B2C, B2B, and B2B2C contexts.
• Analytics and Insights: Familiarity with social media metrics and performance indicators, including the ability to interpret reports, identify patterns, and turn results into actionable recommendations.
• Autonomy and Initiative: Ability to independently identify opportunities, challenge existing approaches, and propose new strategic directions for brands.
• Organization: Strong organizational skills to manage multiple accounts, projects, priorities, and editorial calendars simultaneously.
• Differentiators: Experience with B2B brands and LinkedIn-focused content, influencer initiatives, activations or event coverage, and familiarity with social analytics or social listening tools are valuable advantages. English and/or Spanish proficiency is also a plus.

Benefits

• Remote Work: Opportunity to provide services remotely, offering flexibility in the execution of the role.
• Autonomy: High level of autonomy in the execution and management of assigned services.
• Professional Development: Free access to the InquietaMENTE Knowledge Track to support ongoing professional development.
• Mental Health and Well-Being: Partnership with Conexa, providing 2 free psychologist consultations and 2 free nutritionist consultations per month.
• Physical Well-Being: Partnership with Wellhub (Gympass) to support physical health and wellness.
• Paid Recess: 23 paid business days of recess per year, organized throughout the year.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1