Position is Remote (US, Canada, or Latin America)

No agencies please

Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

About the Role

We're seeking a strategic and ambitious Associate Creative Director (ACD) with a portfolio of effective copywriting to lead creative concepting and execution of advertising and content across digital channels.

Reporting to the Creative Director, this role combines high-level creative thinking with hands-on production, focusing on driving customer acquisition and brand growth in the competitive DTC healthcare space.

This is a fast-paced environment where you must be able to be an individual contributor while managing both internal resources and external agencies to feed a growing pipeline of media. This role will also require leveraging AI platforms to create fresh ideas at scale. At Maximus, you'll work at the intersection of performance marketing and brand storytelling, creating compelling assets that drive results by engaging people who want to optimize their health, fitness, and appearance.

Key Responsibilities

Creative Strategy & Campaign Development

Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms
Lead the conceptualization and creation of high-converting ad creative, including both video and static ads - for always-on and seasonal campaigns, plus product launches
Analyze creative performance data and iterate on campaigns for optimal ROAS
Create compelling narratives around health optimization, peak performance, and wellness that comply with regulatory requirements
Develop and maintain brand consistency across channels while allowing for platform-specific creative adaptations

Team Leadership & Collaboration

Provide clear direction to designers, editors, and other in-house creatives
Collaborate cross-functionally across the marketing, product, clinical, and compliance teams
Manage relationships and workflows with external creative agencies and freelance talent
Present creative concepts and performance metrics to executive leadership and stakeholders
Help foster a culture of creative excellence and continuous learning

Creative Production & Asset Management

Oversee end-to-end creative production processes from concept to launch
Manage multiple creative projects simultaneously while ensuring timely delivery and quality standards
Develop templates and repeatable creative constructs
Ensure all creative assets meet platform specifications and compliance requirements
Leverage AI ad creation platforms to produce and iterate creative at scale
Stay current with category and cultural trends that could inform new work

Performance & Analytics

Regularly report on ad results and effectiveness
Use data insights to inform creative strategy and identify opportunities for improvement
A/B test creative elements including messaging, visuals, CTAs, and formats
Stay current with platform algorithm changes and creative best practices

Qualifications

Experience & Skills

6+ years of experience in creative roles, preferably at DTC brands
Proven track record of creating high-performing paid advertising creative and content across multiple digital platforms
Strong understanding of direct response marketing principles and conversion optimization
Experience managing creative teams and external vendor relationships
Proficiency in creative tools including Adobe Creative Suite, Figma, and video editing software
Proficiency in gen-AI tools and AI-powered ad creation platforms

Creative & Strategic Abilities

Exceptional creative vision with ability to translate complex health concepts into compelling and accessible consumer messaging
Strong copywriting skills - both short and long form
Provides clear visual direction
Ability to interpret performance metrics and optimize accordingly
Understanding of customer journey mapping and conversion funnel optimization
Experience with user-generated content strategies and creator/influencer collaborations

Who You Are:

Mission-driven individual passionate about improving people's health and wellness
Entrepreneurial mindset comfortable in a fast-paced, high-growth environment
Excellent communication and presentation skills
Strong project management abilities with attention to detail
Team player

What We Offer & Benefits:

Note: benefits will depend on the type of employment (consultant vs employee)
Flexible vacation/time-off policies - we manage energy, not time.
Exposure to top-tier leadership and a meritocratic culture where the best ideas win regardless of title.
Opportunity to work with a high-growth, science-backed brand changing the landscape of performance medicine.
Opportunity to make a meaningful impact on people's health and wellness
Fast-paced, entrepreneurial environment with significant growth opportunities
Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
Liquidity of options whenever available

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