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Our client is a mobile app growth company that acquires, scales, and builds subscription-based applications. We take a high-touch, value-added approach to growing our portfolio of mobile apps through data-driven marketing and optimization strategies. They are seeking a results-driven Junior Media Buyer to manage and optimize paid advertising campaigns across Meta and TikTok platforms for our subscription-based app portfolio. This role is ideal for someone who thrives in a fast-paced environment and has a passion for mobile app growth and performance marketing.

Key Responsibilities

Campaign Management & Optimization

Plan, launch, and manage paid media campaigns across Meta (Facebook/Instagram) and TikTok
Optimize campaign performance to achieve target KPIs including CPA, ROAS, CTR, CPM, and CPI
Conduct A/B testing on ad creatives, audiences, and campaign strategies
Monitor daily performance metrics and make data-driven optimization decisions
Scale winning campaigns while maintaining efficiency targets

Performance Analysis & Reporting

Track and analyze key performance metrics on a daily basis
Provide regular performance reports with actionable insights and recommendations
Identify trends, opportunities, and areas for improvement
Work with Mobile Measurement Partners (MMPs) to track and attribute conversions accurately

Strategy & Collaboration

Develop audience targeting strategies based on user behavior and subscription funnel data
Collaborate with creative teams to develop high-performing ad content
Stay current with platform updates, best practices, and industry trends
Contribute to overall growth marketing strategy and initiatives

Requirements

1-3 years of hands-on experience managing paid media campaigns on Meta and TikTok platforms
Familiarity with mobile app marketing, including:

Mobile Measurement Partners (MMPs) such as Appsflyer, Adjust, or Branch
Subscription funnel mechanics and optimization
App install campaigns and user acquisition strategies

Experience with Shopify or e-commerce platforms
Strong analytical skills with proven ability to track, interpret, and optimize based on performance metrics (CPA, ROAS, CTR, CPM, CPI)
Ability to work independently and take ownership of campaigns in a fast-paced environment
Excellent communication skills with ability to clearly articulate performance insights and recommendations
Available to work in PST or EST timezone

Preferred Qualifications

Experience with subscription-based app businesses
Knowledge of additional advertising platforms (Google UAC, Apple Search Ads)
Familiarity with creative testing frameworks and methodologies
Experience working with attribution and analytics tools
Background in mobile gaming or consumer apps

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