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Our client is a consumer products brand incubator and holding company focused on eCommerce marketing. We are seeking an experienced Retention Marketing Specialist to play a crucial role in supporting our marketing team's initiatives and contributing to our overall brand-building strategy.

This position involves developing and executing email and SMS marketing strategies to enhance customer engagement, drive revenue growth, and support marketing efforts for our eCommerce, marketplace, and retail business

Key Responsibilities

Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives
Create and manage subscription workflows for customer retention, reactivation, and churn reduction
Working cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications)
Manage customer loyalty and referral programs
Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows
Maintain marketing calendars for promotions, product launches, and events
Collaborate with and support our omnichannel efforts in retail and on marketplaces
Collaborate with cross-functional teams for cohesive campaign execution
Analyze campaign performance to optimize strategy and execution

This role is the right fit for you if :

You possess strong analytical skills and a track record of boosting revenue growth by enhancing customer retention
You are hands-on, willing to execute, and iterate swiftly through A/B testing and experimentation
Your passion lies in nurturing long-term customer relationships and maximizing their Lifetime Value (LTV)
Your expertise extends to developing, planning, launching, and analyzing customer retention campaigns, with a particular focus on analytics and robust financial modeling
You have a deep understanding of the levers and tools needed to assess, define, and optimize your strategic marketing plan is evident

Requirements

3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line)
Experience managing large subscriber lists and working with digitally native brands
Familiarity with ad spend-driven, direct-response marketing teams
Strong analytical skills and a data-driven approach
Klaviyo, Shopify, and Recharge experience ideal
Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam laws

Key Performance Indicators (KPIs):

Abandoned cart/session revenue recovery percentage
Pre-sale lead-to-conversion rate and timeframe
Customer repeat purchase rate
Customer Lifetime Value
Revenue per send for email campaigns and flows
Revenue per send for SMS campaigns and flows
Email and SMS revenue as a percentage of total eCommerce revenue

Benefits

A dynamic and passionate team environment
Opportunity to work on world-class products and innovative brands
A blend of data-driven and creative approaches to resonate with customers
A global workforce, with team members from nine countries
An energetic and motivated team atmosphere
A commitment to individual growth and expression in a collaborative setting
Salary range: $2,000 - $3,000 USD/month

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