Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Position Overview

We are seeking a creative and tech-savvy Social Media Manager to lead our digital presence across multiple platforms. This role requires a blend of design expertise, compelling copywriting, and video editing skills to create engaging content that drives audience growth and brand awareness. The ideal candidate thrives in a fast-paced environment and stays ahead of emerging AI tools and social media trends.

Key Responsibilities

Content Creation & Design

Design eye-catching graphics, carousels, and visual assets using Canva for daily social media posting
Create engaging short-form video content using CapCut and Creatify.ai for Instagram Reels, TikTok, and Facebook
Develop both organic and paid advertising content optimized for each platform's specifications
Maintain brand consistency across all visual content while adapting to platform-specific best practices

Copywriting & Strategy

Write compelling, on-brand copy for Instagram, Facebook, Twitter, and TikTok that drives engagement and conversions
Craft platform-specific messaging that resonates with target audiences and encourages interaction
Develop captions, hashtag strategies, and calls-to-action that maximize reach and engagement
Adapt tone and voice for different platforms while maintaining overall brand identity

Video Production & Editing

Edit short-form and long-form video content for organic posts and paid advertising campaigns
Add captions, transitions, effects, and music to enhance video appeal and accessibility
Optimize video content for various platform specifications and audience preferences
Collaborate with internal teams to capture and produce video assets

AI Tool Integration & Innovation

Stay current with rapidly evolving AI tools for content creation, copywriting, and design
Experiment with and implement new AI technologies to improve content quality and production efficiency
Evaluate emerging tools and recommend adoption when they add value to the workflow
Train team members on new AI tools and best practices

Social Media Management

Schedule and publish content across all social media platforms
Monitor engagement, respond to comments, and foster community interaction
Analyze performance metrics and adjust strategy based on data insights
Stay informed on platform updates, algorithm changes, and trending content formats

Requirements

Required Qualifications

Technical Skills:

Proficiency in Canva for graphic design and social media templates
Experience with CapCut and Creatify.ai for video editing and creation
Strong understanding of Instagram, Facebook, Twitter, and TikTok best practices
Comfortable learning and adapting to new AI-powered design and content tools quickly

Creative Skills:

Exceptional copywriting ability with platform-specific expertise
Strong visual design sense and understanding of brand aesthetics
Video editing capabilities for both organic content and paid advertising
Ability to create content that balances creativity with strategic objectives

Professional Attributes:

Self-starter with excellent time management and organizational skills
Data-driven mindset with ability to analyze metrics and optimize performance
Strong communication skills and collaborative team player
Adaptable and eager to learn in a rapidly changing digital landscape

Preferred Qualifications

2+ years of experience managing social media accounts professionally
Portfolio demonstrating design, copywriting, and video editing work
Experience running paid social media advertising campaigns
Knowledge of social media analytics tools and reporting
Understanding of SEO and content marketing principles
Experience with additional design or editing software (Adobe Creative Suite, Final Cut Pro, etc.)

Benefits

Remote Working for US Company
Exposure to new technology & trend
Competitive Salary

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