Digital Performance Director
Director, Digital Experience & Performance
Full-Time | Remote
🕐 7:30am – 5:00pm PST
About the company
The Global Talent Co. is looking for a Director of Digital Experience & Performance on behalf of a premium health & wellness brand with a growing DTC ecommerce presence. They sell globally and are building their direct channel into a significant, profitable growth engine — backed by strong brand equity and an engaged customer base.
About the role
This role goes beyond managing an ecommerce storefront. You will own the entire digital growth engine — acquisition, onsite experience, conversion, lifecycle, retention, and unit economics — ensuring growth is incremental, scalable, and profitable. You will lead a small team and operate as the true business owner of the digital experience.
Key responsibilities
Digital experience & revenue performance
Own the end-to-end site experience across UX, content, merchandising, conversion, and mobile. Drive improvements across PDPs, cart, checkout, and onsite flows to increase conversion, AOV, and revenue per session. Translate brand positioning into education-led digital execution that builds trust and performance.
Growth, acquisition & lifecycle
Own customer acquisition strategy in partnership with internal and external performance teams. Ensure paid media, landing pages, lifecycle, and onsite experience operate as a cohesive system. Own email and lifecycle strategy to accelerate repeat purchase, retention, and lifetime value.
Full-funnel economics & insights
Own digital unit economics including CAC, LTV, payback period, contribution margin, and incrementality. Deliver decision-oriented reporting that connects performance to business outcomes. Use cohort and pathway analysis to guide prioritisation and investment decisions.
Experimentation & optimisation
Establish and run a disciplined experimentation framework across acquisition, onsite experience, lifecycle, pricing, and merchandising. Rapidly test, learn, scale, or stop initiatives based on performance. Build a culture of evidence-based decision-making and continuous improvement.
CRM & customer relationship ownership
Build scalable CRM and first-party data foundations across ecommerce, events, education, and community touchpoints. Partner cross-functionally to shift the organisation from anonymous reach to identifiable customer relationships.
Cross-functional leadership
Act as the primary steward of the brand's digital expression. Partner closely with Brand, Finance, Operations, Sales, CX, and Community teams. Align inventory, promotions, and demand planning to ensure commercial and operational readiness.
Requirements
7–10+ years in ecommerce, DTC, or digital growth roles
Candidate must be comfortable working 🕐 7:30am – 5:00pm PST
Senior-level ownership of performance outcomes
Proven track record growing a sub-scale DTC or ecommerce channel
Strong unit economics fluency — CAC, LTV, payback period, contribution margin
Deep expertise in lifecycle marketing and acquisition performance
Experience leading and overseeing a small team
Data-driven mindset, fast-moving, comfortable with ambiguity
Highly collaborative — able to drive outcomes without direct authority
Nice to have
Technical fluency across ecommerce platforms, CMS, and analytics tools
Working knowledge of HTML, CSS, or basic JavaScript
Experience running A/B tests, QA processes, and site releases
Comfort using AI tools to accelerate experimentation and insights
Skills
Ecommerce growth & DTC strategy
Conversion rate optimisation
Performance marketing
Lifecycle & retention marketing
Financial & unit economics analysis
Experimentation frameworks
CRM & first-party data strategy
Cross-functional leadership
At The Global Talent Co., our mission is to bridge the gap between leading global companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they were born in.