UN/COMMON is a digital experience and marketing agency that launches and grows the world’s best emerging brands. We believe the future of consumer-facing brands starts with creating authentic stories built for the consumer first and brand second. We are extremely proud to work with revolutionary brands such as Selena Gomez’s Rare Beauty, Dermalogica, Liquid Death, Lemon Perfect, and more.

We are an employee and customer-centric agency bringing mission first brand stories to life to benefit the greater good and better people’s lives. And we have a TON of fun doing it!

What will I be doing? 👩‍💻👨‍💻

The Lifecycle Marketing Specialist plays an integral role on the client team by executing calendar campaigns and flow work accurately and proactively on several Lifecycle / Retention Marketing clients. This role requires strong time management and organization skills, as well as a solid understanding of retention (email + SMS) marketing.

As the Lifecycle Marketing Specialist, you’ll be primarily responsible for the project managing, building and scheduling of email campaigns and flow emails, including creative brief writing, HTML coding and hands-on execution in the email platform (Klaviyo) on behalf of our clients and owning email production process from start to finish.
On a monthly basis, you will be responsible for maintaining and supporting the email content calendar for both content (writing on-brand error-free copy and thorough QA) and project management. This role will lead the workflow management of email production for our clients and be responsible for meeting deadlines and holding clients accountable to timelines.
You’ll work with a Lifecycle Marketing Strategist and partner with them in managing Email & SMS services and support in developing strategies that grow our clients revenue.
Additionally, you will also support them with reporting tasks.
You’ll be hands on in the ESP to build automated workflows (drip campaigns), QA their logic, build segmentation, etc.
You’ll coordinate with the design team to make sure the email campaigns are being executed based on the email briefs you develop and timelines are met for each campaign

Requirements

Has 2+ years of experience in retention marketing (email, sms, loyalty programs, etc.). Your current or previous role would have consisted primarily of “email”, “retention”, “CRM”, or “loyalty” marketing.
ESP experience (Klaviyo required)
HTML experience preferred but not required, must have experience in using ESP WYSIWYG template editors
Shopify experience preferred, working with apps such as Yotpo, Loyalty Lion, JustUno, Privy, etc.
SMS experience preferred, using Klaviyo, PostScript, or Attentive.
Has exceptional content writing skills, can come to the table with creative content ideas for our clients, and adapt their writing style to a client’s tone of voice and style.
Has an understanding of email analytics and pulling insights from those analytics.
Knows the difference between email campaigns and email flows/drip campaigns/automations and how to use them effectively.
Can easily create segmented lists.
Is driven and looking to grow at a fast-paced company.

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