We’re looking for a Social Media & Creative Manager who can own the full lifecycle of our client´s organic social presence from high-level strategy to hands-on creation. This role blends creative direction, content production, and community engagement to fuel the growth across TikTok, Instagram, YouTube Shorts, and emerging platforms.

You’ll play a key role in shaping the digital voice and aesthetic, working closely with our leadership team to build an organic content pipeline that drives awareness, engagement, and conversion.

This is a highly creative, execution-driven position ideal for someone with a beauty or cosmetics background, strong editing skills (especially with CapCut), and a passion for storytelling through short-form video.

Requirements

Strategy & Planning

Develop and execute a data-driven social media strategy aligned with brand and business goals.
Define and maintain clear content pillars (education, transformation, lifestyle, results, and brand story).
Build and manage a monthly content calendar across all social channels.
Identify emerging trends, sounds, and cultural moments to keep content fresh and relevant.

Content Creation & Editing

Concept, shoot, and edit high-performing short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
Leverage and integrate UGC (user-generated content) and influencer collaborations into the content pipeline.
Write engaging, platform-optimized captions that reflect the brand’s tone and personality.
Capture and edit B-roll or lifestyle footage when needed; comfort being on camera is a plus.

Community & Growth

Engage authentically with followers through comments, DMs, and replies — building meaningful relationships.
Monitor brand mentions and industry conversations to identify opportunities for engagement.
Collaborate with a fractional community and influencer specialist to expand reach organically.

Performance & Optimization

Track KPIs including engagement, reach, follower growth, and click-throughs.
Analyze results and share actionable insights and recommendations.
Test and iterate creative formats, hooks, and posting cadences to maximize performance.

Collaboration

Partner closely with the Senior Social Lead and leadership to align strategy and execution.
Coordinate with design, marketing, and paid media teams for consistent messaging and brand storytelling.
Manage external creative contributors, UGC creators, and editors as needed.

Qualifications

5+ years of experience in social media management, content creation, or digital marketing ideally within beauty, skincare, or DTC e-commerce.
Proven experience building and scaling social audiences on TikTok and Instagram.
Advanced video editing and content creation skills (CapCut proficiency required; Adobe Premiere or Canva a plus).
Strong creative instinct with a deep understanding of visual storytelling and audience psychology.
Excellent writing and communication skills able to craft compelling, on-brand messaging.
Analytical mindset with comfort using data to drive creative decisions.
Highly organized self-starter comfortable working both independently and collaboratively.

What We Offer

Opportunity to shape the creative and strategic direction of a growing beauty brand.
A collaborative, entrepreneurial culture where ideas are valued.
Competitive compensation for senior-level candidates.
Flexibility to work remotely, with travel opportunities to San Diego as needed.

Benefits

Work remotely Monday - Friday, 40 hours a week (no weekends)
Vacation: 10 business days a year
Holidays: 5 National Holidays a year
Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
Parental Leave
Health Care Reimbursement
Active Lifestyle Reimbursement
Quarterly Home Office Reimbursement
Payroll Deduction Purchase Plans
Longevity Bonus
Continuous Learning Bonus
Access to Training and Professional Development Platforms
Did we mention it's REMOTE?!!

One of our core values at Zipdev is "Be authentic." that's why we encourage you to answer the application form in your own words; we are interested in getting to know you, not a digital assistant.

Wondering how our remote environment or our payment method work? We've put together some helpful answers in our FAQs at the bottom our our career site. Take a look and let us know if you have any other questions!

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